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FREMONT, Calif.- April 30, 2004 - This Mother's
Day, don't just call Mom, show her your smile. To celebrate
Mom, Bloomingdale's and Vialta have partnered to give
away a pair of Beamer videophones (a $500 value) every
day from April 30th - May 9th in all 32 Bloomingdale's
stores across the country. During those 10 days, consumers
can visit any Bloomingdale's store, try a Beamer demo
and see how live video adds a whole new dimension to
calling a loved one, especially Mom.
As
a special pre-Mother's Day event on Thursday, May 6th,
from 10 a.m. to 4 p.m. PDT, customers at Bloomingdale's
flagship store on 59th Street in New York City can use
Beamer videophones to see their friends and relatives
at the Century City Bloomingdale's store in Los Angeles,
and vice versa.
"Living
three states away from my mom has made it hard for my
family to see each other on a regular basis," said
Patricia R., a Beamer owner in California. "With
Beamer, my mom is able to see her grandchildren's school
projects, see them open their birthday gifts, and most
importantly, their faces, which is a gift we never expected
to have."
Vialta's
Beamer videophones work with any home phone (corded
or cordless) over a standard (analog) phone line to
add live, color video to your phone call. Beamer videophones
are easy to set up and easy to use with no special wiring
or equipment required. No contracts, service fees or
subscriptions, and there is no additional cost to the
phone call. Beamer displays the video on a self-contained
3.5" LCD screen.
"Beamer
videophones are an ideal gift for all the women in your
life, helping families stay connected across the miles,"
says Didier Pietri, Vialta's President and CEO. "We
are excited to partner with Bloomingdale's and give
customers a chance to experience the Beamer connection
for themselves."
Winner
of a 2003 "Good Buy" Award from Good Housekeeping
magazine, a 2003 "Best of Innovations" Award
from the Consumer Electronics Association and a 2004
iParenting Media Award, Vialta Beamer videophones have
a suggested retail price of $249.99 per unit and will
be available at all participating Bloomingdale's stores
beginning April 30th.
The
Bloomingdale's-Vialta marketing partnership was developed
by REGATTA (www.regattanyc.com),
a NYC-based agency that specializes in co-brand sponsorships,
event marketing and customer loyalty programs.
About Bloomingdale's
Bloomingdale's,
a division of Federated Department Stores, was founded
in 1872 and with the opening of Soho, will operate 33
stores in New York, New Jersey, Nevada, Massachusetts,
Pennsylvania, Maryland, Virginia, Illinois, Minnesota,
Florida, California and Georgia. Please visit the website
at www.bloomingdales.com.
About Vialta
Vialta
develops, designs and markets unique and innovative home
entertainment and communications products for the mainstream
consumer. The company was formed in April 1999 and is
publicly traded on the OTC Bulletin Board under the symbol
VLTA. The company is headquartered in Fremont, California
with offices in Los Angeles and Hong Kong.
Forward-Looking
Statements
The matters discussed in this news release include
certain forward-looking statements that involve risks
and uncertainties, including, but not limited to, the
possible reduction of consumer spending, the timely
availability and acceptance of the Company's new and
existing products, the impact of competitive products
and pricing, the dependence on continued growth in demand
for consumer products, the risk that products shipped
by the Company will be returned, and the other risks
detailed from time to time in the SEC reports of Vialta,
including the reports on Form 10-K and Form 10-Q. Actual
results could differ materially from those projected
in the forward-looking statements.
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